Initiatives

INITIATIVES

Taking the Initiative for a Better Alabama

Every day, the Alabama Beverage Association strives to add something positive for everyone. Our industry provides good paying jobs for thousands of hard-working people across the state. At the same time, we’ve initiated efforts to improve the health of adults and schoolchildren. We also care about the health of the environment we all share, and recycle to keep it beautiful while conserving natural resources. Learn more about what we’re doing to make a difference by clicking on an initiative below.

Balance Calories

We’re working to reduce sugar consumed from beverages in the American diet by providing more choices, in smaller portions and with less sugar

Environment

We’re improving fleet fuel efficiency, saving water and eliminating waste.

School Beverage Guidelines

Following established guidelines, we’ve reduced beverage calories shipped to schools by more than 90%.

Balance Calories

We’re working to reduce sugar consumed from beverages in the American diet by providing more choices, in smaller portions and with less sugar

Environment

We’re improving fleet fuel efficiency, saving water and eliminating waste.

School Beverage Guidelines

Following established guidelines, we’ve reduced beverage calories shipped to schools by more than 90%.