Balance Calories

Reduce Sugar with Increased Choices

A healthy life is all about balance. To help your family achieve this, we’re working with the American Beverage Association to support the Balance Calories Initiative. Balance Calories aims to reduce sugar, proportions and calories consumed in communities with higher obesity rates. The Alabama Beverage Association innovates to provide a wider selection of products that meet these goals. We also work with local organizations to encourage children and adults to make smart choices and stay active.

Find More Balanced Choices

We’re making it easier to find the right beverage choices for you. Look for these signs on coolers and displays.